The swim school market is stable and consistent and unlike many other businesses that right now that are being impacted by eCommerce and online sales, a swim school is probably in far greater demand than ever before.
The swim school market is maturing rapidly in Australia and throughout the world. In Australia, we have nearly 5 million children under the age of 15 which accounts for nearly a quarter of our population so there is still room for many more swim schools to open to service this market across the country. In fact, some children never learn to swim as parents don’t have easy access to a swim school, can’t afford it and don’t have the necessary skills themselves to teach their own children how to swim. So, at Splash Swim Schools we are focused on changing that and making swimming lessons easily accessible and affordable.
