Marketing Campaign

An integrated marketing campaign will be implemented for the Franchising & Business Opportunities Expo targeting those who are looking for ideas and inspiration, through to those who have done their research and are finalising their purchase decision.

The marketing campaign will include a variety of activities such as magazine advertising, email, online activities, direct mail, mobile marketing, newspaper and radio advertising.

Below is a summary of some of the main marketing activities that will occur:

Direct Mail

A direct mail campaign will be mailed informing about the expo and providing complimentary tickets to attend the expo.


A series of eDMs are sent to previous visitors in the lead up to each show, building a story about the expo, driving registrations.

Magazine Advertising

A series of magazine ads and editorial will appear in key industry publications, including:

  • Franchising Magazine
  • Business Franchise Magazine
  • Australia Business for Sale Magazine
  • Franchise Buyer

Newspaper & Radio

A press and radio ampaign will be developed for each expo in Sydney, Perth, Brisbane and Melbourne to assist in reaching mass audience and providing extra exposure for the expos.

Free Tickets

Both printed and email tickets will be sent out to exhibitors, providing them with the opportunity to invite potential clients to visit their stand at the expo.